New Website for APE – The Ultrashortpulse-SpecialistThomas Neicke
The website ape-berlin.de appears in a new guise. About the most important novelties and further plans on the website:
“With the renewal of ape-berlin.de we want to offer our users an even better experience to retrieve the relevant information,” says the Head of Marketing Thomas Neicke. New features and a new layout enable customers to find the most suitable scientific equipment for them and their applications more easily and quickly.
Furthermore, it was necessary to transfer the new corporate design of the world-renowned specialist for ultra-short pulse technology to the website, which had previously only been implemented for print products. The design is simple and clear and the navigation is uniform.
Some novelties at a glance:
- All relevant product information is visible at a glance and usually without scrolling. In addition, a contact area is placed for all products, which allows for easy contact without having to leave the site.
- Automatic search suggestions now help with product search. In the results list of a product search, the found pages are now displayed more clearly and displayed with small thumbnails.
- There are additional product categories for almost all products. From here, it is possible to find specific products with intuitive filters.
The relaunch of the website is the foundation for the future, as we have planned further improvements for the coming months. Thus, with the new technical basis, we will offer a German as well as a Chinese language page. This should be completed within the next 12 months. In addition, it is envisaged that our customers will be able to register themselves in a specific area, where they will receive product-specific documents, e.g. Manuals.